BEIJING, February 9 (Reporter Chen Yi) Singapore Airlines KrisFlyer frequent flyer program will launch the world's first blockchain-based airline loyalty digital wallet, using innovative technology digital wallet mobile applications to help passengers Use KrisFlyer Miles for easy daily spending at Singapore Airlines partner shops. The majority of Singapore Airlines KrisFlyer members will be able to make payment transactions at the merchants by using "Digital KrisFlyer Mileage".
Following the proof of concept with KPMG Digital Village and Microsoft, the SIA KrisFlyer frequent flyer program will be the first to be introduced into the Singapore market to sign retail partnerships. As the airline's first app for its member loyalty program, the digital wallet uses the private chain of SIA and will therefore only cover Sothco's affiliated merchants and partners.
Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said: "Innovation has always been one of the key elements of Singapore Airlines success and we are excited about the world's first service offering and look forward to being a KrisFlyer member Bring more benefits. "
Singapore Airlines digitizes KrisFlyer mileage through blockchain technology, a breakthrough that underscores that Singapore Airlines is making every effort to elevate its digital capabilities to bring more benefits to its passengers. This is in line with the recent digital innovation roadmap launched by Singapore Airlines to become the world's leading digital airline.